The ability for businesses to transact online grows all the time. Your customer’s expect you to be able to trade online and if your competitors are already doing it, they can boast a more seemless and error-free service than yours.
The process of Internet-enabling your business varies depending on what your core operation requires but, in general, you should consider:
- For product businesses, placing your products online to view with as much supporting information as possible
- Making calculators and configurators available to allow customers to build their specific product at will.
- Creating payment buttons or a more complete online ordering system with shopping cart and shipping options.
- Offering as wide a range of payment options as possible including credit/debit cards, direct debit, Paypal, mobile payments and BACS.